YUI is an EC marriage catalog project that introduces an offer that is “A Little More Like Yourself.”
It is not something like “optimum solution you might like” such as usual items or revealed through an algorithm, but our catalog’s items are selected from the memory, personal birthplace, or the place of meeting each other, thus making it tailored each individual's circumstances.
We cut into the market which has not turned into electronic commerce yet, and suspecting preconceived marriage catalog business that is a stereotyped Value Chain and hard to innovate.
We designed the concept “A Little More Like Yourself” to add substance to the catalog process, ensuring satisfaction amongst our clients.
Investing the cost and design resources to start a new company and joint development.
In anticipation of a busy wedding, we designed a UI to make choosing a gift on the catalog simple and efficient. Someone using the catalog will be able to choose a gift inspired by “The Choice Like Yourself” that is based off of the person of interests birthplace or favorite things.
Adjusted ownership ratio of each company in cooperation with developing the company and operating the company. Making a project plan and verifying that it follows the plan from conception to actualization.
Conducting research, collecting evidence, and improving design based off of hypotheses verification.
Designing customer contact both to C and to B.